PENGARUH PERSEPSI NILAI TERHADAP MINAT BERKUNJUNG KEMBALI WISATAWAN PANTAI CAMPLONG DENGAN KEPUASAN SEBAGAI PEMEDIASI

This research was conducted with the aim of finding effect perceived value on revisit intention to return Camplong beach by including tourist satisfaction as a mediating variable. The sample used is primary data obtained distributing questionnaires tourists total 120 respondents. Samples were taken using nonprobability sampling technique and type respondent purposive technique. quantitative descriptive test instruments, regression analysis mediation tests tools determine each results study show that price values emotional have positive significant satisfaction. Social does not an Satisfaction influences positively significantly. mediates intention. However, it failed mediate social return.